Stage 1 – Research the Market

Before spending any money, understand your local market.

Look at:

• Carpet cleaners within 20 miles
• Their pricing
• Their reviews
• Their websites
• Their services

Ask yourself:

What are they doing well?

What are they doing badly?

Where is the gap?

Examples:

• Nobody offering stain protection
• Poor websites
• No commercial cleaning
• No evening appointments
• Slow response times

These gaps become opportunities.

Stage 2 – Create a Business Plan

You don't need a 50-page document.

You need answers to:

What services will you offer?

• Carpet Cleaning
• Upholstery Cleaning
• Rug Cleaning
• Stain Removal
• Odour Removal
• Commercial Cleaning

What area will you cover?

Start small.

15-20 mile radius.

Expand later.

How much do you need to earn?

Example:

Personal wage: £35,000

Business costs: £15,000

Total required: £50,000

Average job value?

£120

Needed jobs:

£50,000 ÷ £120

= 417 jobs per year

= 8 jobs per week

Suddenly the goal looks achievable.

Stage 3 – Register Your Business

Choose:

Sole Trader

Cheaper

Simple

Ideal for most start-ups

Limited Company

Better protection

More professional image

Usually worthwhile once established

Register correctly with:

HM Revenue & Customs (HMRC)

and if forming a company:

Companies House

Stage 4 – Insurance

Never start without insurance.

Minimum:

Public Liability

£1m–£5m cover

Recommended:

Treatment Risk

Essential for carpet cleaners

Employers Liability

If employing staff

Tool & Equipment Cover

Protects your investment

Stage 5 – Training

Many cleaners buy a machine and start cleaning.

This is a mistake.

Learn:

• Fibre identification
• Carpet construction
• Cleaning chemistry
• Stain removal
• Wool cleaning
• Upholstery cleaning
• Risk assessment

Training reduces complaints and expensive mistakes.

Organisations such as the National Carpet Cleaners Association provide recognised training.

Stage 6 – Buy Equipment

Starter Setup (£2,000–£5,000)

Vacuum

A quality commercial vacuum.

Example:

SEBO BS36

Agitation Machine

CRB or similar.

Portable Extractor

Good quality machine with twin vacuums.

Wand

Professional stainless steel wand.

Hand Tool

For upholstery.

Air Movers

For faster drying.

Stage 7 – Purchase Chemicals

You don't need 30 products.

Start with:

Prespray

General purpose.

Acid Rinse

For extraction.

Spotter

General stain treatment.

Solvent Spotter

Grease, tar and oil contamination.

Defoamer

Protects machine.

Deodoriser

Additional service upsell.

Stage 8 – Buy a Vehicle

Don't overspend initially.

Reliable van first.

Image second.

Examples:

Ford Transit Custom

Peugeot Expert

Volkswagen Transporter

Stage 9 – Create Branding

You need:

• Logo
• Uniform
• Business cards
• Van graphics
• Website

Consistency builds trust.

Stage 10 – Build a Website

Pages required:

Home

Carpet Cleaning

Upholstery Cleaning

Rug Cleaning

Commercial Cleaning

About Us

Contact Us

Include:

• Mobile number
• Contact form
• Reviews
• Before and after photos

Stage 11 – Set Up Google Business Profile

This is free and extremely important.

Create:

Google Business Profile

Add:

• Photos
• Services
• Opening hours
• Website
• Phone number

Collect reviews from every customer.

Stage 12 – Set Up Google Ads

Start with:

Carpet Cleaning Campaign

Upholstery Cleaning Campaign

Target only your service area.

Track:

• Calls
• Contact forms
• Quote requests

Google Ads can generate enquiries much faster than SEO when starting out.

Stage 13 – Build Review Systems

Reviews are often worth more than advertising.

After every job:

Ask for a Google review.

Use:

Text message

Email

QR code

Review card

Aim for:

50 reviews in year one.

Stage 14 – Create Sales Process

Every enquiry should follow:

Lead comes in

↓

Respond within 5 minutes

↓

Provide quote

↓

Book appointment

↓

Send confirmation

↓

Complete clean

↓

Request review

↓

Follow up 12 months later

Most cleaners lose work because they respond too slowly.

Stage 15 – Pricing

Do not compete on price.

Compete on value.

Avoid:

"Cheapest carpet cleaner"

Sell:

• Professional equipment
• Faster drying
• Better results
• Insurance
• Experience
• Training

Stage 16 – Learn Upselling

Customer wants carpet cleaning.

Offer:

Upholstery Cleaning

Rug Cleaning

Stain Protection

Deodorising

Pet Odour Treatment

Mattress Cleaning

One customer can become a £300+ invoice.

Stage 17 – Commercial Work

Commercial contracts create stability.

Target:

• Offices
• Schools
• Hotels
• Restaurants
• Care homes
• Letting agents

Visit businesses directly.

Email facilities managers.

Network locally.

Stage 18 – Track Your Numbers

Every month record:

Leads

Quotes

Bookings

Revenue

Advertising spend

Profit

Average job value

Review count

Without numbers, you cannot improve.

Stage 19 – Hire Your First Technician

Only hire when:

You consistently cannot complete the work yourself.

Most businesses hire too early.

Stage 20 – Scale the Business

Once the first van is full:

Add second van.

Then:

More marketing

More reviews

More commercial work

Better systems

Repeat.

Realistic First-Year Target

Month 1-3

Training

Equipment

Website

Google profile

First customers

Month 4-6

Google Ads

Review generation

Referral system

Regular bookings

Month 7-12

Consistent lead flow

Commercial work

Repeat customers

Strong online presence

Example Start-Up Budget

Typical start-up range: £8,000-£35,000

The biggest mistake new carpet cleaners make is buying expensive equipment before they have a system to generate leads. The first investments should be training, a professional website, a Google Business Profile, reviews, and a consistent lead-generation system. Once the phone is ringing regularly, upgrading equipment becomes much easier.

Professional Carpet Cleaning Training

How to Set Up and Run a Hot Water Extraction (HWE) Carpet Cleaning Business

Introduction

Hot Water Extraction (HWE) remains the most recognised and widely accepted professional carpet cleaning method in the UK.

When performed correctly, HWE can:

• Remove large amounts of soil
• Flush contaminants from the carpet
• Remove residues
• Improve appearance
• Improve hygiene
• Remove odours
• Extend carpet life

Many customers know HWE as "steam cleaning", although true steam is rarely used in carpet cleaning.

This training guide is designed to take a new cleaner from start-up through to operating a professional HWE carpet cleaning business.

Module 1 – Understanding Hot Water Extraction

What is HWE?

Hot Water Extraction works by:

1. Applying a suitable pre-spray.
2. Allowing dwell time.
3. Agitating the carpet.
4. Rinsing with an extraction machine.
5. Recovering soil and moisture through vacuum extraction.

The aim is not simply to wet the carpet.

The aim is to:

• Suspend soil
• Break down contamination
• Remove residues
• Recover as much moisture as possible

Module 2 – Understanding Carpet Soiling

Before cleaning, understand what you are trying to remove.

Most carpet soil consists of:

Dry Soil

Dust

Sand

Hair

Skin cells

Food particles

Approximately 70–80% of carpet soil is dry particulate matter.

Oily Soil

Cooking oils

Body oils

Grease

Traffic lane build-up

Water-Soluble Soil

Tea

Coffee

Soft drinks

Mud

Insoluble Soil

Paint

Chewing gum

Tar

Rust

These often require specialist treatment.

Module 3 – Carpet Construction

You must identify carpet construction before cleaning.

Tufted Carpet

Most common in the UK.

Consists of:

Face yarn

Primary backing

Secondary backing

Latex adhesive

Woven Carpet

Higher-quality construction.

Examples:

Wilton

Axminster

Belgian Wilton

Requires careful inspection.

Watch for:

Delamination

Shrinkage

Latex breakdown

Carpet Tiles

Common in commercial premises.

Often ideal for HWE or VLM maintenance.

Module 4 – Fibre Identification

Cleaning the wrong way can damage carpets.

Polypropylene

Most common.

Excellent chemical resistance.

Low moisture sensitivity.

Easy to clean.

Polyester

Soft feel.

Can attract oily soils.

Nylon

Very durable.

Excellent resilience.

Responds well to HWE.

Wool

Premium natural fibre.

Requires greater care.

More sensitive to:

High alkalinity

Over-wetting

Poor drying

Natural Fibres

Sisal

Coir

Seagrass

Jute

Generally unsuitable for standard HWE procedures.

Module 5 – Pre-Inspection

The most important stage of any clean.

Never skip this.

Check:

Fibre type

Construction

Stains

Wear

Colour loss

Burns

Furniture damage

Pet contamination

Shrinkage risk

Delamination risk

Previous cleaning issues

Take photographs.

Document concerns.

Manage customer expectations.

Module 6 – Testing

Always test.

Colourfastness Test

Apply cleaning solution to hidden area.

Blot with white towel.

Check for dye transfer.

pH Testing

Useful when investigating previous cleaning issues.

Fibre Identification

Use:

Visual inspection

Burn testing

Manufacturer information

Module 7 – Equipment

Commercial Vacuum Cleaner

Never underestimate vacuuming.

Many professionals use machines such as:

SEBO BS36

or similar commercial uprights.

Agitation Machine

Examples:

CRB machines

Mechanical agitators

Brush systems

Portable Extractor

Suitable for:

Domestic work

Flats

Smaller commercial jobs

Truck Mount

Higher performance.

Higher investment.

Suitable for larger operations.

Hand Tools

Required for:

Upholstery

Stairs

Edges

Detail work

Module 8 – The Cleaning Pie

Cleaning effectiveness comes from four factors:

Chemistry

Heat

Agitation

Time

If one factor decreases, another must increase.

Example:

Lower heat

Requires more agitation or dwell time.

Module 9 – Vacuuming

Most cleaners rush this stage.

They should not.

Vacuum north to south.

Then east to west.

Pay attention to:

Entrances

Walkways

Under furniture

Edges

Removing dry soil improves cleaning results dramatically.

Module 10 – Pre-Spray Selection

The pre-spray does most of the cleaning.

The extraction machine removes what the pre-spray has loosened.

General Synthetic Cleaning

Use an appropriate professional pre-spray.

Wool Cleaning

Use a wool-safe solution.

Organic Soils

Enzyme-based products may be appropriate.

Heavy Commercial Soil

Higher-performance products may be required.

Module 11 – Mixing Chemicals

Always follow product instructions.

Never guess.

Use:

Measuring jugs

Mixing bottles

Proper labelling

Incorrect dilution can:

Reduce cleaning effectiveness

Cause residue problems

Increase costs

Create damage risks

Module 12 – Pre-Spray Application

Apply evenly.

Do not flood the carpet.

Apply sufficient product to:

Traffic lanes

Heavily soiled areas

Problem areas

Module 13 – Dwell Time

Allow chemistry to work.

Typical dwell:

5–15 minutes

Depending on:

Soil level

Temperature

Product

Never allow pre-spray to dry completely.

Module 14 – Agitation

Agitation improves cleaning dramatically.

Options include:

CRB

Mechanical agitator

Brush

Pile brush

Work:

North to south

East to west

Ensure even coverage.

Module 15 – Extraction Setup

Check:

Vacuum performance

Pump pressure

Solution flow

Hoses

Filters

Waste tank

Module 16 – Water Temperature

Heat improves cleaning.

However:

More heat is not always better.

Consider:

Fibre type

Backing type

Soil type

Risk factors

Module 17 – Wand Technique

One of the biggest differences between average and professional cleaners.

Apply solution on pull stroke.

Release trigger.

Perform dry pass.

Overlap approximately 1 inch.

Maintain consistent speed.

Avoid:

Over-wetting

Stopping mid-stroke

Uneven overlap

Module 18 – Recovery Strokes

Recovery strokes remove moisture.

More dry passes generally equal:

Faster drying

Better appearance

Lower wick-back risk

Module 19 – Spot & Stain Removal

Not every stain will be removed.

Understand the difference between:

Soil

Stain

Damage

Examples:

Tea

Coffee

Blood

Ink

Paint

Rust

Urine

Dye stains

Charge separately for specialist stain removal.

Module 20 – Urine Treatment

Urine is not standard cleaning.

Inspect contamination.

Identify:

Surface contamination

Deep contamination

Subfloor contamination

Treat with suitable urine treatment products.

Use:

Water claw

Sub-surface extraction

Hand tools

Repeated recovery passes

Price separately.

Module 21 – Rinsing

Rinsing removes:

Suspended soil

Cleaning residues

Contaminants

Many professionals use an appropriate rinse to assist cleaning and leave carpets in a more balanced condition.

Module 22 – Drying

Target drying:

4–6 hours

Where possible.

Improve drying with:

Air movers

Ventilation

Correct extraction technique

Reduced over-wetting

Remember:

Drying is often more important to customers than cleaning.

Module 23 – Grooming

Benefits:

Improved appearance

Faster drying

Reduced wand marks

Professional finish

Use:

Carpet rake

Pile brush

Grooming tool

Module 24 – Upholstery Cleaning

Always identify fabric first.

Check:

Colourfastness

Shrinkage risk

Cleaning codes

Construction

Vacuum thoroughly.

Apply suitable pre-spray.

Agitate gently.

Extract carefully.

Perform additional dry passes.

Module 25 – Pricing Structure

Minimum Charge

£95–£125

Domestic Carpet Cleaning

Target:

£100–£150 productive hour

Upholstery

Armchair

£50–£80

Two-Seater

£80–£120

Three-Seater

£120–£180

Corner Sofa

£180–£350+

Commercial

£1.50–£5+ per m²

Depending on:

Access

Soil

Frequency

Furniture

Drying requirements

Module 26 – Marketing

Focus on:

Google Business Profile

Google Ads

Website SEO

Reviews

Referral schemes

Estate agents

Commercial contracts

Module 27 – Building a Successful Business

Do not focus on:

Being the cheapest.

Focus on:

Results

Customer experience

Reviews

Repeat business

Commercial contracts

Professionalism

Final Lesson

A professional HWE cleaner is not someone who owns an extraction machine.

A professional HWE cleaner understands:

• Fibre identification
• Carpet construction
• Chemistry
• Heat
• Agitation
• Moisture control
• Drying
• Risk management
• Customer communication

The machine is only one part of the process. The real skill lies in knowing what to do before the machine ever enters the property and ensuring the customer receives a safe, professional and profitable service every time.

Full Step-by-Step Guide

How to Set Up a VLM Carpet Cleaning Business

What is VLM?

VLM means Very Low Moisture cleaning.

It is a carpet cleaning method that uses much less water than hot water extraction. Instead of flushing the carpet with large amounts of water, VLM uses controlled moisture, agitation and absorbent pads or compounds to clean the carpet.

VLM is popular because it offers:

Fast drying times
Less disruption
Good commercial maintenance cleaning
Lower equipment costs
Easy access into buildings
Less risk of over-wetting
Ideal for offices, hotels, schools, care homes and domestic maintenance cleans

VLM does not replace hot water extraction completely, but it is a very strong business model when used correctly.

Step 1 — Understand Where VLM Fits

Before starting, you must understand what VLM is best for.

Best for:

Commercial offices
Hotels
Care homes
Schools
Low-profile carpets
Carpet tiles
Maintenance cleaning
Regular contract work
Domestic freshen-ups
Flats and apartments
Areas where drying time matters

Not always best for:

Heavily soiled restoration work
Severe urine contamination
Flooded or over-wet carpets
Thick, heavily soiled pile
Some wool carpets unless tested properly
Jobs needing deep flushing

The mistake is selling VLM as suitable for everything. It is not. It is a brilliant system when used on the right job.

Step 2 — Get Proper Training

Do not just buy a rotary machine and start cleaning.

You need to learn:

Fibre identification
Carpet construction
Soil types
Chemical selection
pH levels
Encapsulation cleaning
Bonnet cleaning
Pad cleaning
Compound cleaning
Pre-inspection
Risk assessment
Colourfast testing
Wool-safe cleaning
Commercial maintenance planning

Training protects you from damaging carpets and helps you charge properly.

Step 3 — Choose Your Business Model

There are three main ways to run a VLM business.

1. Domestic VLM Business

You clean homes using low moisture methods.

Good for:

Fast drying
Light to medium soiling
Maintenance cleans
Flats and apartments
Customers who want carpets dry quickly

2. Commercial VLM Business

This is where VLM is strongest.

Target:

Offices
Schools
Hotels
Care homes
Shops
Estate agents
Letting agents
Restaurants
Reception areas

3. Mixed Business

You offer both domestic and commercial VLM, with the option to add hot water extraction later.

This is often the best start-up route.

Step 4 — Register the Business

Choose your business structure.

Sole Trader

Simple and low-cost.

Good when starting alone.

Limited Company

More professional image.

Better if you plan to grow, employ staff or build a larger company.

You will also need:

Business bank account
Business insurance
Bookkeeping system
Terms and conditions
Risk assessments
COSHH sheets for chemicals
Invoice system

Step 5 — Get Insurance

Do not work without insurance.

You need:

Public liability insurance
Treatment risk cover
Tool and equipment cover
Van insurance
Employers’ liability if you employ anyone

Treatment risk is very important because you are working on customers’ carpets and upholstery.

Step 6 — Buy the Right Equipment

You do not need to spend £20,000 to start a VLM business.

Basic VLM Starter Kit

Commercial vacuum
Rotary machine or orbital machine
CRB machine
Pads
Sprayer
Measuring jug
Buckets
Warning signs
Extension leads
Spotting kit
Grooming brush
Air mover
Microfibre cloths
PPE

Step 7 — Main VLM Machines

Rotary Machine

A rotary machine is one of the most common VLM machines.

Used for:

Bonnet cleaning
Pad cleaning
Agitation
Encapsulation cleaning

Pros:

Affordable
Powerful agitation
Good commercial results

Cons:

Needs training
Can cause damage if misused
Can be harder to control for beginners

Orbital Machine

An orbital machine moves in small oscillating motions.

Used for:

Pad cleaning
Encapsulation
Commercial carpets
Domestic carpets

Pros:

Easier to control
Good cleaning performance
Less risk of swirl marks

Cons:

Usually more expensive

CRB Machine

CRB means counter-rotating brush.

Used for:

Dry soil removal
Agitation
Encapsulation
Compound cleaning
Pile lifting

Pros:

Excellent agitation
Good on carpet tiles
Easy to use
Useful for pre-agitation

Cons:

May not give the same pad absorption as bonnet/pad systems

Step 8 — Choose Your Cleaning System

There are four main VLM methods.

1. Encapsulation Cleaning

A cleaning solution is applied to the carpet. The machine agitates it into the fibres. As it dries, soil is surrounded by the polymer and later removed by vacuuming.

Best for:

Commercial maintenance
Offices
Carpet tiles
Regular cleaning contracts

2. Bonnet Cleaning

A cleaning solution is applied and a bonnet pad absorbs soil from the carpet surface.

Best for:

Maintenance cleaning
Hotels
Commercial areas
Light to medium soil

3. Pad Cleaning

Similar to bonnet cleaning but often uses absorbent pads to pull soil into the pad.

Best for:

Domestic and commercial maintenance
Fast drying cleans
Visible soil transfer

4. Compound Cleaning

An absorbent compound is worked into the carpet and then vacuumed out.

Best for:

Moisture-sensitive carpets
Areas needing very fast use
Certain commercial jobs

Step 9 — Buy the Right Chemicals

Keep it simple at the start.

You need:

Encapsulation cleaner
VLM cleaner
Spotter
Solvent spotter
Defoamer if using extraction as well
Odour treatment
Urine treatment
Rinse/neutraliser if needed
Wool-safe product for wool carpets

Do not carry 30 chemicals you do not understand.

Know what each product does, when to use it, and when not to use it.

Step 10 — Learn the VLM Cleaning Process

Standard VLM Process

1. Pre-inspection

Check:

Fibre type
Carpet construction
Soil level
Stains
Wear
Damage
Loose seams
Delamination
Shrinkage risk
Colourfastness
Previous cleaning issues

2. Dry vacuum thoroughly

This is critical.

Most soil in carpet is dry particulate soil. If you do not remove dry soil first, you will turn it into mud.

Vacuum slowly.

Use north-to-south passes, then east-to-west passes.

3. Pre-test

Test the cleaning solution in a hidden area.

Check for:

Colour bleed
Texture change
Fibre reaction
Browning risk

4. Pre-spray

Apply the correct amount of solution.

Do not over-wet.

VLM is controlled moisture cleaning.

5. Dwell time

Allow product time to work.

Usually 5–15 minutes depending on product and soil.

Do not let the carpet dry before agitation unless the product instructions say so.

6. Agitate

Use CRB, rotary or orbital machine.

Work methodically.

Overlap your passes.

7. Pad or bonnet clean

Use clean pads.

Change pads regularly.

A dirty pad cannot clean a carpet.

8. Groom

Set the pile if needed.

9. Dry

Use air movers where needed.

VLM should dry quickly.

10. Final inspection

Check the result with the customer.

Explain any permanent staining, wear or damage.

Step 11 — Learn Pad Management

Pads are a major part of VLM.

You need:

Cotton pads
Microfibre pads
Bonnet pads
Scrub pads
Absorbent pads

Pad rules

Use clean pads
Change pads before they become overloaded
Never use a filthy pad
Wash pads properly
Carry enough pads for the job
Do not cross-contaminate urine or odour jobs

For commercial work, take more pads than you think you need.

Step 12 — Price Domestic VLM Work

Do not be cheap just because the machine is smaller.

You are still selling skill, training, time and results.

Suggested domestic pricing

Minimum charge: £95–£125

Lounge: £70–£120
Bedroom: £45–£80
Hall: £30–£60
Stairs: £40–£70
Landing: £20–£40

Per square metre

Light soil: £3–£5 per m²
Medium soil: £4–£6 per m²
Heavy soil: £6–£8+ per m²

Step 13 — Price Commercial VLM Work

Commercial work is usually priced per square metre.

Suggested commercial pricing

Large maintenance clean: £1.50–£3 per m²
Medium soil: £2.50–£5 per m²
Heavy soil/restoration: £5–£8+ per m²

Add extra for:

Out-of-hours work
Furniture moving
Stain treatment
Odour treatment
Difficult access
Multiple floors
Parking issues
Fast drying requirements
Weekend work

Step 14 — Build Commercial Contracts

VLM is excellent for maintenance plans.

Example:

Office carpet cleaned every 3 months.

500m² at £2.50 per m² = £1,250 per visit

4 visits per year = £5,000 per year

This is better than chasing one-off domestic jobs every day.

Target:

Offices
Schools
Hotels
Care homes
Retail shops
Gyms
Letting agents
Restaurants

Step 15 — Create Your Service Packages

Make it easy for customers to buy.

Domestic Package

Vacuum
Pre-spray
Agitation
VLM clean
Groom
Fast drying

Commercial Maintenance Package

Survey
Vacuum
Spot treatment
Encapsulation clean
Air movement
Report
Maintenance plan

Premium Package

Pre-vacuum
Pre-spray
Agitation
Pad clean
Deodoriser
Stain protection
Final grooming

Step 16 — Create Your Website

You need pages for:

VLM carpet cleaning
Commercial carpet cleaning
Office carpet cleaning
Low moisture carpet cleaning
Carpet tile cleaning
Upholstery cleaning
Stain removal
Contact page

Your website should explain:

What VLM is
Why it dries quickly
Why it is good for businesses
How it reduces disruption
How often commercial carpets should be maintained

Step 17 — Set Up Google Business Profile

Add:

Business name
Phone number
Website
Service areas
Photos
Before and after pictures
Opening hours
Services

Ask every customer for a review.

Reviews help build trust and improve enquiries.

Step 18 — Marketing a VLM Business

Best marketing channels

Google Business Profile
Google Ads
Local SEO
Commercial email outreach
LinkedIn
Leaflets to offices
Networking groups
Estate agents
Facilities managers

Best selling points

Fast drying
Low disruption
Ideal for offices
Walk-on quickly
Lower moisture
Professional maintenance cleaning
Regular contract options

Step 19 — How to Sell VLM to Commercial Customers

Do not sell “carpet cleaning”.

Sell:

Less disruption
Cleaner working environment
Better appearance
Improved first impressions
Planned maintenance
Reduced replacement costs
Out-of-hours service
Fast drying

Example wording:

“Rather than waiting until the carpets look terrible, we can put a maintenance plan in place that keeps them looking presentable all year round with minimal disruption to your business.”

Step 20 — Build a Quoting System

For every job, record:

Customer name
Address
Carpet type
Area size
Soil level
Stains
Access
Furniture
Method chosen
Price
Notes
Photos

This protects you and makes pricing consistent.

Step 21 — Create Risk Forms

Before cleaning, record:

Existing stains
Wear
Colour loss
Sun fading
Previous damage
Loose seams
Burns
Pet contamination
Shrinkage risk
Delamination risk
Furniture marks

This avoids arguments later.

Step 22 — Start-Up Budget

Low-cost start-up

Training: £500–£1,500
Vacuum: £300–£700
Rotary/CRB/orbital machine: £800–£3,000
Pads: £200–£600
Chemicals: £300–£800
Insurance: £300–£1,000
Website: £500–£2,000
Marketing: £500–£2,000

Typical start-up: £3,500–£12,000

Step 23 — First 90 Days Plan

Days 1–30

Training
Insurance
Equipment
Website
Google Business Profile
Practice cleaning
Build pricing structure

Days 31–60

Start domestic jobs
Take before and after photos
Collect reviews
Contact estate agents
Contact offices
Run small Google Ads campaign

Days 61–90

Push commercial work
Create maintenance packages
Build email list
Quote offices
Follow up old leads
Improve website
Increase reviews

Step 24 — Mistakes to Avoid

Do not over-wet carpets
Do not skip vacuuming
Do not use dirty pads
Do not use one chemical for everything
Do not undercharge
Do not promise stain removal
Do not clean unknown fibres without testing
Do not take on high-risk work without experience
Do not sell VLM as suitable for every job
Do not forget commercial contracts

Final Lesson

A VLM business can be extremely profitable because the equipment costs are lower, drying times are fast and commercial maintenance work is repeatable.

But the success is not just in buying a machine.

The success comes from:

Knowing when VLM is suitable
Pricing correctly
Using the right chemistry
Vacuuming properly
Managing pads correctly
Building commercial contracts
Selling maintenance rather than one-off cleaning

A good VLM cleaner does not just clean carpets.

They help customers keep carpets looking better for longer with less disruption.

How to Correctly Price Carpet Cleaning, Upholstery Cleaning & Commercial Cleaning

Introduction

One of the biggest reasons carpet cleaning businesses fail is not because they cannot clean carpets, but because they do not charge enough.

Many cleaners set prices based on what competitors charge, what they think customers will pay, or what they have always charged. This often leads to long hours, low profits and difficulty growing the business.

The purpose of this training is to teach you how to correctly calculate your prices, understand your costs, and ensure every job is profitable.

Section 1 – Understanding Your Costs

Before pricing any job, you must know what it costs to run your business.

Many cleaners think:

"I earned £300 today."

What they should ask is:

"How much profit did I actually make?"

A £300 job may only leave £150 profit once all business costs are accounted for.

Typical Annual Business Costs

Wages

Even if you own the business, you should include your own wage.

Example:
£35,000–£45,000

Vehicle Costs

• Van finance
• Repairs
• MOT
• Servicing
• Tyres

Example:
£4,000–£8,000

Fuel

Example:
£3,000–£8,000

Insurance

• Vehicle insurance
• Public liability
• Treatment risk
• Employers liability

Example:
£1,000–£3,000

Chemicals

Example:
£1,500–£5,000

Equipment Maintenance

Example:
£1,000–£3,000

Marketing

• Website
• Google Ads
• Facebook advertising
• Printed materials

Example:
£3,000–£15,000

Office Costs

• Mobile phone
• Internet
• Software
• Accountant

Example:
£1,000–£3,000

Section 2 – Productive Hours

Most cleaners make a major mistake.

They assume they work 40 hours per week.

In reality:

• Driving is not productive.
• Quoting is not productive.
• Answering emails is not productive.
• Ordering chemicals is not productive.

Only cleaning and chargeable work is productive.

Example Week

Monday

Driving = 2 hours

Quoting = 1 hour

Administration = 1 hour

Cleaning = 4 hours

Only 4 hours were chargeable.

This means a cleaner working 40 hours may only have 20-25 productive hours.

Section 3 – Calculating Your Hourly Target

Example Annual Costs

Wage = £40,000

Business Costs = £25,000

Total Required Revenue = £65,000

Productive Hours Per Year = 1,200

£65,000 ÷ 1,200

= £54.16 per productive hour

This is break-even.

No profit.

No growth.

No replacement equipment.

No investment.

A professional carpet cleaner should generally target:

£80–£120 per productive hour.

Many successful operators exceed this.

Section 4 – Domestic Carpet Cleaning Pricing

Minimum Charge

Every business should have a minimum charge.

Why?

Because every job includes:

• Travel
• Setup
• Pack away
• Administration
• Fuel

Even a small bedroom can consume over an hour of your day.

Recommended minimum charge:

£95–£125

Section 5 – Room Pricing

Lounge

Small Lounge

£60–£80

Average Lounge

£80–£120

Large Lounge

£120–£200+

Dining Room

£40–£100

Bedroom

Small Bedroom

£35–£50

Average Bedroom

£50–£70

Large Bedroom

£70–£120

Hallway

£20–£60

Landing

£15–£40

Staircase

Standard Staircase

£30–£50

Large Staircase

£50–£100+

Section 6 – Pricing by Square Metre

Many professional cleaners prefer pricing by area.

Domestic Pricing

Lightly Soiled

£3–£5 per m²

Moderately Soiled

£4–£6 per m²

Heavily Soiled

£5–£8+ per m²

Example

50m² property

£5 per m²

50 × £5

= £250

Section 7 – Carpet Type Adjustments

Not every carpet should be charged the same.

Polypropylene

Standard pricing.

Low risk.

Polyester

Standard pricing.

Nylon

Standard pricing.

Wool

Premium pricing.

Requires more knowledge and greater care.

Often 10–20% increase.

Sisal & Natural Fibres

Specialist pricing.

Much higher risk.

Section 8 – Soil Level Adjustments

Maintenance Clean

Regularly cleaned.

Base price.

Moderate Soil

Traffic lanes.

Visible dirt.

Add 15–25%.

Heavy Soil

Rental properties.

Dark traffic lanes.

Add 25–50%.

Restoration Cleaning

Severe contamination.

Price individually.

Section 9 – Upholstery Pricing

Upholstery cleaning is often more profitable than carpet cleaning.

Many cleaners undercharge.

Armchair

£50–£80

Recliner

£80–£150

Two-Seater Sofa

£80–£120

Three-Seater Sofa

£120–£180

Corner Sofa

£180–£350+

Dining Chairs

£10–£25 each

Office Chairs

£5–£15 each

Depending on quantity.

Section 10 – Fabric Adjustments

Synthetic Upholstery

Standard pricing.

Cotton

Additional care required.

Premium pricing.

Linen

Premium pricing.

Wool Upholstery

Premium pricing.

Viscose

High risk.

Specialist pricing.

Section 11 – Rug Cleaning

Small Synthetic Rug

£20–£50

Medium Rug

£50–£100

Large Rug

£100–£200

Wool & Oriental Rugs

£100–£500+

Depending on size and condition.

Section 12 – Stain Removal Pricing

Never include specialist stain removal for free.

Examples:

• Paint
• Nail varnish
• Rust
• Ink
• Permanent marker

Additional charges should apply.

Typical:

£20–£100+

Depending on difficulty.

Section 13 – Pet Odour & Urine Treatment

Urine treatment is not standard cleaning.

Additional chemicals.

Additional time.

Additional equipment.

Charge accordingly.

Light contamination:

£50–£100 extra

Moderate contamination:

£100–£250 extra

Severe contamination:

£250–£1,000+

Section 14 – Stain Protection

One of the easiest and most profitable upsells.

Typical charge:

50–100% of the cleaning cost.

Example:

Cleaning = £200

Protection = £100–£200

Total = £300–£400

Section 15 – Commercial Carpet Cleaning

Commercial work is usually priced by square metre.

Offices

£1.50–£3 per m²

Schools

£1.50–£4 per m²

Care Homes

£2–£5 per m²

Hotels

£2–£6 per m²

Restaurants

£3–£8 per m²

Higher due to grease and contamination.

Section 16 – Commercial Survey Checklist

Before quoting:

Measure area.

Check access.

Check parking.

Check water availability.

Check electrical supply.

Check drying requirements.

Check furniture levels.

Check operating hours.

Check contamination levels.

Section 17 – Commercial Pricing Example

Office

500m²

Moderate soil

£3 per m²

500 × £3

= £1,500

Furniture moving

£150

Out-of-hours work

£250

Total

£1,900

Section 18 – Common Pricing Mistakes

Never:

Compete purely on price.

Copy competitors.

Offer free stain removal.

Offer free deodorising.

Ignore travel time.

Ignore setup time.

Ignore administration costs.

Ignore chemical costs.

Ignore profit.

Section 19 – The Most Important Lesson

Professional carpet cleaners do not sell carpet cleaning.

They sell:

• Knowledge
• Results
• Experience
• Convenience
• Risk reduction
• Trust

Customers are not paying for the 90 minutes you spend cleaning.

They are paying for the years of training, investment, experience and expertise that allow you to achieve the result safely and professionally.

The cleaner who understands this will build a profitable business.

The cleaner who charges based purely on what competitors charge will usually struggle to grow.

The Right Pre-Spray. Every Time.

The Right Rinse. Every Time.

Choosing the correct rinse is just as important as choosing the correct pre-spray. Different fibres, levels of soiling and cleaning requirements all benefit from different rinse solutions.

At BrightChem, we offer three specialist rinses designed to give you the best possible results.

When it comes to tackling stubborn stains and heavy soiling, knowing which product to reach for can make all the difference. BrightChem’s specialist solutions are designed to target specific soil types, ensuring a cleaner, fresher, and more professional finish every time.

Here’s a quick guide to when and how to use our Solvent Spotter, WS Hybrid Pre-Spray, and High-Power Urine Neutraliser.

Solvent Spotter – Targeted Stain Remover

Best for: Solvent-soluble, oil-based stains

Applications:

• Paint & varnish spots

• Cosmetics (makeup, lipstick, mascara)

• Chewing gum & sticky residues

• Inks, markers & pen stains

• Polymer-based soils (slime, adhesives)

Performance:
Solvent Spotter is designed to cut through tough, oil-based contaminants that water-based products simply can’t shift. Its clear solvent formula penetrates and breaks down stubborn residues, lifting them out of fibres for easier removal. Perfect for targeted spot treatment when dealing with problem stains.

WS Hybrid Pre-Spray – Multi-Purpose Cleaner (50/50 Dilution)

Best for: Mixed water- and oil-based soiling

Applications:

• Food residues & grease

• Soft drink & sugary spills

• Blood & protein-based stains

• Lipstick & cosmetic residues

• Tea & coffee

Performance:
Formulated as a high-alkaline solvent & enzyme blend, WS Hybrid Pre-Spray is highly versatile. It’s especially effective in high-traffic areas, cutting through food oils, organic residues, and particulate soiling. Ideal for pre-spraying large carpeted areas before rinse extraction, leaving fibres fresh and ready for a uniform finish.

High-Power Urine Neutraliser & Mattress Pre-Spray

Best for: Organic odours & contamination

Applications:

• Pet & human urine

• Vomit (animal or human)

• Red wine

• Faecal contamination

• Rust stains

Performance:
This specialist formulation works at the molecular level to neutralise odours and break down protein and tannin-based stains. Particularly useful for mattresses, upholstery, and carpets affected by organic soiling. By oxidising and digesting the source of the stain, it not only removes visible contamination but also tackles lingering odours, leaving treated areas hygienic and fresh.

Pro Tip: Always start with the least aggressive method and test products in an inconspicuous area first. For full stain removal guidance, check out our BrightChem Spotting Guide.

• Mix High Power Urine Neutraliser + Mattress Pre-Spray (1:1). (Use beat if needed)

• Apply to urine-stained area only.

• Let dwell for 15 minutes.

• Flush with a water claw if heavily soiled.

• Repeat if odour or stain remains.

• High Performance Pre-Spray

• High Performance Rinse

• Solvent Spotter

• Mix: 250 ml per litre of water.

• Dwell for 15 minutes.

• Brush into carpet.

• Rinse with 30 ml per 10 L water.

• Spot Treat remaining stains with Solvent Spotter.

Apply Solvent Spotter by tamping the area with a spotting brush to agitate, then blot with terry towels until no further transfer occurs.

Upholstery & Fine Fabric Pre-Spray at a 1:1 dilution and apply as needed.

Rinse using High Power WS Neutralising Acidic Rinse, diluted at 30ml per litre.

WS High Power Pre-Spray – Use at 30 ml per 1 litre. 

Rinse / Extract – Use High Power WS Neutraliser Acidic Rinse at 15 ml per 10 litres.

Spotter? use 1 : 1 per 1 litre

• Mix: High Power Urine Neutraliser / Mattress Pre-Spray at 500 ml per litre of water.

• Apply.

• Dwell 15 minutes.

• Agitate fibres.

• Rinse with 30 ml per 10 L WS Stain Repel Rinse.

• Repeat if needed.

• High Power Urine Neutraliser & Mattress Pre-Spray

• High Performance Rinse

• Mix Pre-Spray: High Power Urine Neutraliser + Mattress Pre-Spray, 500 ml/L.

• Apply: Coat the entire mattress evenly.

• Dwell: 15 minutes to break down soils and odours.

• Rinse & Extract: Use High Performance Rinse, 15 ml/10 L

• Repeat if Needed: For stubborn areas, repeat application and extraction.

• Dry: Allow to dry thoroughly with good airflow.

Materials Needed:

• BrightChem High Power Pre-Spray

• BrightChem High Power Acidic Rinse

• Clean white cotton towels

• Soft brush or microfibre cloth

• Extraction machine (optional)

Instructions:

1. Mix High Power Pre-Spray at 30Ml per Litre

2. Apply Pre-Spray

3. Dwell Let the pre-spray sit for 10–15 minutes to break down sugars and pigments.

4. Agitate & Blot

   • Lightly brush the fibres and blot with a clean towel to lift as much juice as possible.

5. Rinse

   • Mix High Power Acidic Rinse 15ml per 10 Litres

   • Use extraction or blotting to remove rinse solution.

6. Repeat if Needed

   • For stubborn staining, repeat steps 2–5 until clean.

     • Allow the carpet to dry naturally or use airflow to speed drying.

• Two Options of Pre-treatment 

• Option 1: Mix Pre-Spray: High Power Urine Neutraliser + Mattress Pre-Spray 1:1 (spotter strength).

• Option 2: Use Solvent spotter

• Apply a small amount to the stained area.

• Blot with a clean white cotton terry towel to transfer residue.

• Reapply Pre-Spray if needed.

• Rinse with 30 ml per 10 L WS Stain Repel Rinse using extraction.

• Repeat steps 3–6 until no further transfer or visible staining occurs.

Scrape Off Excess – Carefully remove any solid material.

Pre-Spray – Apply WS High Power Pre-Spray and allow a 15 minute dwell.

Rinse / Extract – Use High Power WS Neutraliser Acidic Rinse at 15 ml per 10 litres

WS HIGH POWER PRE-SPRAY

High Power WS Neutraliser Acidic Rinse

Spotter

Solvent Spotter Neat Or WS HIGH POWER PRE-SPRAY– Mix at 50:50 

Rinse / Extract – Use High Power WS Stain Repel Rinse.

1. Mix Pre-Spray: High Power Urine Neutraliser + Mattress Pre-Spray 1:1 (spotter strength).

2. Apply a small amount to the affected area.

3. Blot with a white cotton terry towel to transfer residue.

4. Reapply Pre-Spray if needed.

5. Dwell ~20 minutes.

6. Rinse with 30 ml per 10 L WS Stain Repel Rinse.

7. Extract carefully, following each wet pass with at least two dry passes.

8. Repeat steps 3–7 until no further transfer or visible staining occurs.

Materials Needed:

• BrightChem Solvent Spotter

• Clean white cotton towels

• Soft brush or microfibre cloth

Instructions:

1. Apply Solvent Spotter

   • Target a small amount of  Solvent Spotter directly onto the Blu Tack residue.

2. Dwell

   • Allow the solvent to penetrate for a few minutes to soften the Blu Tack.

3. Lift Residue

   • Gently blot and scrape softened Blu Tack using a clean white towel or soft spatula.

   • Avoid rubbing aggressively to protect carpet fibres.

4. Repeat if Needed

   • Reapply Solvent Spotter and lift again until the residue is gone.

5. Clean Area

   • Blot with a damp cloth to remove any remaining solvent.

   • Allow carpet to dry naturally.

Scrape Off Solids – Carefully remove any excess chocolate.

Pre-Spray – Apply WS High Power Pre-Spray to the stained area.

Rinse / Extract – Use High Power WS Neutraliser Acidic Rinse

Spotter? WS High Power Pre-Spray 1: 1

• Check Fabric: Wool, viscose, or advanced synthetics; check tags.

• Vacuum: Remove dust and debris.

• Test Spot: Apply BrightChem Upholstery & Fine Fabric Pre-Spray to a hidden area.

• Mix Pre-Spray: 30 ml/L (standard) or 250 ml/L (heavy soil).

• Apply & Dwell: Spray BrightChem Upholstery & Fine Fabric Pre-Spray evenly, keep damp, dwell 5–10 min; lightly brush stubborn areas.

• Spot Clean: Use 1:1 BrightChem Upholstery & Fine Fabric Pre-Spray/water on stains, blot and agitate.

• Rinse & Extract: Rinse, then apply WS Stain Repel Rinse; extract thoroughly.

• Dry: Airflow or speed dry; avoid direct sunlight

Materials Needed:

• High Performance Pre-Spray

• High Performance Rinse

• Solvent Spotter

• Soft brush or microfibre cloth

• Extraction machine (optional)

Instructions:

1. Prepare Pre-Spray

   • Mix High Performance Pre-Spray: 250 ml per litre of water for heavy soiling.

2. Apply Pre-Spray

   • Spray a small, targeted amount on the bitumen or tar stain.

   • Avoid over-saturating surrounding carpet.

3. Dwell Time

   • Allow the pre-spray to sit for 10–15 minutes to loosen the tar/bitumen.

4. Agitate

   • Gently brush the stained area to help lift the product and break up residues.

5. Spot Treatment

   • Apply Solvent Spotter directly to any remaining bitumen or tar.

   • Blot with a clean cloth or microfibre towel to lift the residue.

   • Repeat if necessary, but avoid aggressive rubbing that may damage fibres.

6. Rinse

   • Prepare High Performance Rinse: 30 ml per 10 L of clean water.

   • Rinse the treated area carefully, using extraction if possible to remove residues.

7. Repeat if Needed

   • For stubborn tar or bitumen, repeat steps 2–6 until the carpet is clean.

     • Allow the carpet to dry naturally or use airflow to speed drying.

• BrightChem Solvent Spotter

• Clean white cotton towels

• Soft spatula or blunt scraper

• Soft brush (optional)

Instructions:

1. Apply Solvent Spotter

   • Place a small amount of Solvent Spotter directly on the slime.

2. Dwell

   • Allow the solvent to sit for a few minutes to soften the slime.

3. Lift Slime

   • Gently scrape and blot with a spatula or towel.

   • Avoid aggressive rubbing to protect carpet fibres.

4. Repeat if Needed

   • Reapply Solvent Spotter and lift until all slime is removed.

     • Blot with a damp cloth to remove any residual solvent.

     • Allow carpet to dry naturally.

Spotter – Mix WS High Power Pre-Spray 1:1 with water. 

Irn Bru Stains – Use High Power Urine Neutraliser at 1:1 with water, or neat if required for stubborn stains.

Hybrid Pre-Spray 

Spot Treatment? – For stubborn marks, use a solvent-based spotter as required.

Rinse / Extract – Use High Power WS Neutraliser Acidic Rinse at 15 ml per 10 litres.

Note: Turmeric can be a tricky stain to remove. Always manage customer expectations before treatment.

Scrape Off Solids – Carefully remove any excess material.

Pre-Spray – Apply WS High Power Pre-Spray 30ml per litre and allow a 15 minute dwell.

Rinse / Extract – Use High Power WS Neutraliser Acidic Rinse at 15 ml per 10 litres.

Spot Treatment – Apply solvent spotter neat to the stain.
Use a white terry towel to blot, and repeat the process until the stain is fully removed.

Materials Needed:

• Solvent Spotter

• Full Clean? High Performace Prespray and Rinse

• Clean white cotton towels

• Soft brush or microfibre cloth

• Blunt spatula (optional)

Instructions:

1. Apply Solvent Spotter

   • Place a small amount of BrightChem Solvent Spotter directly on the pollen-stained area.

2. Dwell

   • Let the solvent sit for a few minutes to loosen sticky or oily pollen.

3. Lift Pollen

   • Gently blot or scrape softened pollen with a towel or spatula.

   • Avoid aggressive rubbing to protect carpet fibres.

4. Repeat if Needed

   • Reapply Solvent Spotter and lift again until all pollen is removed.

5. Clean Area

   • Blot with a damp cloth to remove any remaining solvent.

   • Allow carpet to dry naturally.

Butter / Fatty Food Removal – Quick Steps

Materials Needed:

• High Power Enzyme Pre-Spray

• WS Stain Repel Rinse

• Clean white cotton towels

• Soft brush or microfibre cloth

• Extraction machine (optional)

Instructions:

1. Mix Pre-Spray

   • Dilute High Power Enmaze Pre-Spray per instructions for greasy/soiled areas.

2. Apply Pre-Spray

3. Dwell

   • Allow the solution to sit for 10–15 minutes to break down fats and oils.

4. Agitate & Blot

   • Lightly brush the fibres and blot with a clean towel to lift loosened residue.

5. Rinse

   • Apply WS Stain Repel Rinse and extract thoroughly to remove any remaining pre-spray and residue.

6. Repeat if Needed

   • For stubborn greasy stains, repeat steps 2–5 until clean.

7. Dry

   • Allow the carpet to dry naturally or speed dry using airflow.

• Solvent Spotter

• Clean white cotton towels

• Soft spatula or blunt scraper

• Soft brush (optional)

Instructions:

1. Apply Solvent Spotter

   • Apply a small amount of Solvent Spotter directly onto the chewing gum.

2. Dwell

   • Let the solvent sit for a few minutes to soften the gum.

3. Lift Gum

   • Gently lift and scrape softened gum with a spatula or towel.

   • Avoid aggressive rubbing to protect carpet fibres.

4. Repeat if Needed

   • Reapply Solvent Spotter and lift again until all gum is removed.

5. Clean Area

   • Blot the area with a damp cloth to remove any remaining solvent.

   • Allow carpet to dry naturally.

• Upholstery & Fine Fabric Pre-Spray

• High Power WS Neutraliser Acidic Rinse

• Spotting tool

• Clean towels

Instructions:

1. Mix Pre-Spray

   • Dilute at spotter strength 1:1 (1 L Pre-Spray per 1 L water).

2. Apply

   • Apply a small amount to the affected area.

3. Scrape

   • Gently use a spotting tool to lift the stain edges.

4. Transfer Soiling

   • Apply Pre-Spray to a clean towel and blot the area to transfer residue.

   • Repeat as necessary until the stain is reduced.

5. Rinse & Extract

   • Mix High Power WS Neutraliser Acidic Rinse at 30 ml per 10 L of water.

   • Rinse and extract thoroughly.

WS High Power Pre-Spray at spotter strength (1:1) or neat.

For anti-browning, apply High Power WS Neutralising Acidic Rinse at 60ml per litre. Wipe the area with a white terry towel and leave to work

• Solvent Spotter

• Clean white cotton towels

• Soft spatula or blunt scraper

• Soft brush (optional)

Instructions:

1. Apply Solvent Spotter

   • Apply a small amount of Solvent Spotter directly onto the chewing gum.

2. Dwell

   • Let the solvent sit for a few minutes to soften the gum.

3. Lift Gum

   • Gently lift and scrape softened gum with a spatula or towel.

   • Avoid aggressive rubbing to protect carpet fibres.

4. Repeat if Needed

   • Reapply Solvent Spotter and lift again until all gum is removed.

5. Clean Area

   • Blot the area with a damp cloth to remove any remaining solvent.

   • Allow carpet to dry naturally.

• Mix:High Power WS Enzyme Pre-spray at 30ml per litre

  Pre-Spray | WoolSafe 

• Apply.

• Dwell 15 minutes or Agitate fibres.

• Rinse with 30 ml per 10 L WS Stain Repel Rinse.

• BrightChem Solvent Spotter

• Dull scraper or butter knife

• White towels or microfiber cloths

• Vacuum cleaner

• Optional: iron on LOW heat, ice pack

Quick Step-by-Step Method

1. Harden Wax
   Allow wax to cool or apply ice pack.

2. Dry Removal
   Gently scrape off hardened wax. Vacuum loose pieces.

3. Solvent Treatment
   Apply BrightChem Solvent Spotter to a towel. Blot wax residue from outside in. Rotate towel often.

4. Heat (If Needed)
   Place towel over area and apply LOW heat. Blot immediately with solvent-treated towel.

High Power WS Enzyme Pre-Spray at 30ml per litre.
Allow to dwell for 15 minutes.
Agitate.
Rinse with High Power Stain Repel at 30ml per 10 litres.

When cleaning natural fibres such as wool, using the right chemistry isn’t just a nice-to-have — it’s essential. Wool is a delicate, protein-based fibre that reacts differently to cleaning agents than synthetic carpets. That’s why Woolsafe-approved products are specifically designed to protect the integrity, colour, and softness of the fibre during and after cleaning.

Why Non-Buffered Products Make a Difference:
Most conventional carpet pre-sprays and rinses are buffered, meaning their pH is maintained at a fixed level. While that can work well for synthetics, it may be harsh on wool, leading to fibre damage, colour bleeding, or even setting stains permanently.

BrightChem Pre-Spray and Rinse:
What sets BrightChem’s Woolsafe range apart is that both their pre-sprays and rinses are non-buffered.

• They self-neutralise as they’re rinsed out.

• There’s no alkaline residue left behind.

• Wool fibres are left soft, clean, and safe.

• This helps maintain warranty conditions and extends the life of the carpet.

  In short:

• ✔ Woolsafe approved

• ✔ Non-buffered formula

• ✔ Safe for delicate natural fibres

• ✔ Excellent cleaning performance without compromising the carpet

Whether you’re a professional cleaner or a client wanting the best care for your flooring, choosing Woolsafe and non-buffered solutions like BrightChem means choosing long-term fibre health and premium results.

Hybrid Pre-Spray | Enzyme & Solvent Pre-Spray 

High Power WS Neutraliser Acidic Rinse – No Residue left behind

High Power WS Pre-Spray | WoolSafe Enzyme Formula for Stubborn Stains & Soiling

WS Stain Repel Rinse | Clean & Protect Carpets with Lasting Stain Resistance

WS Upholstery & Fine Fabric Pre-Spray – WoolSafe Citrus Solvent Power 

Check the carpet carefully for any marks or spillages and treat them with an appropriate spot remover. Use a white cotton terry towel to monitor any colour transfer during the process.

Apply  High Power WS Enzyme Pre-Spray, diluted at 15ml per litre of water.

Rinse with WS Stain Repel Rinse, mixed at 15ml per 10 litres of water.

Apply High Power WS Enzyme Pre-Spray at a dilution rate of 30ml per litre of water.

Allow a dwell time of approximately 15 minutes to let the solution work effectively.

Agitate the carpet fibres thoroughly to ensure the product is evenly distributed.

Rinse using Stain Repel Rinse, mixed at 30ml per 10 litres of water.

WS Upholstery & Fine Fabric Pre-Spray at a ratio of 250ml per litre of water.

Apply a generous amount of the solution evenly across the carpet.

Allow it to dwell for around 15 minutes so the product has time to break down embedded soiling.

Agitate the fibres thoroughly to help loosen the dirt.

Rinse using Stain Repel Rinse, diluted at 30ml per 10 litres of water.

Dilute the High Performance Pre-Spray at 120ml per litre of water.

Apply a generous and even application across the carpet.

Allow it to dwell for approximately 15 minutes to give the solution time to break down the soiling.

Agitate the fibres thoroughly to help release any embedded dirt.

Carry out a rinse extraction using High Power WS Neutraliser Acidic Rinse, diluted at 30ml per 10 litres in the clean water tank.

High Power Urine Neutraliser Pre-Spray at 250ml or 500ml per litre of water, depending on the severity of the urine contamination.

Apply a generous amount evenly over the affected carpet area.

Allow to dwell for approximately 15 minutes to break down the urine.

Agitate the fibres thoroughly to help lift any embedded dirt or residues.

Rinse and extract the solution using Stain Repel Rinse, diluted at 30ml per 10 litres of water

Caution: This method may / will cause irreversible damage to the carpet.

High Performance Pre-Spray at 250ml per litre of water. Apply a generous amount evenly over the carpet.

Allow it to dwell for 10-15 minutes to break down embedded soils.

Agitate the fibres thoroughly to help lift any remaining dirt or residues.

Rinse and extract the solution using High Performance Rinse, mixed at 30ml per 10 litres.

WS High Power Pre-Spray at 30ml per litre of water.

Apply a generous and even coating over the carpet.

Allow it to dwell for 15 minutes to break down soils.

Agitate the fibres thoroughly to help lift any remaining dirt or residues.

Rinse and extract the solution using Stain Repel Rinse, diluted at 30ml per 10 litres of water.

Hybrid Pre-Spray at 60ml per litre of water.

Apply a generous and even coating to the carpet.

Allow it to dwell for 15 minutes to break down embedded soils.

Agitate the fibres thoroughly to help lift any remaining dirt or residues.

Rinse using High Power WS Neutraliser Acidic Rinse, diluted at 30ml per 10 litres in the clean water tank.

Hybrid Pre-Spray at 60ml per litre of water.

Apply the pre-spray to the carpet using overlapping passes to ensure full coverage.

Allow it to dwell for 15 minutes to break down soils.

Agitate the fibres thoroughly to help lift any remaining dirt or residues.

Rinse using High Power WS Neutraliser Acidic Rinse, diluted at 30ml per 10 litres of water.

High Performance Pre-Spray at 60ml per litre of water.

Apply a generous and even coating over the carpet.

Allow it to dwell for 15 minutes to break down soils.

Agitate the fibres thoroughly to help lift any remaining dirt or residues.

Rinse using High Performance Rinse, diluted at 30ml per 10 litres of water.